PORTFOLIO
IN-ACRE "Know Before You Build"
Writing, Production, Research
March-April 2022
In collaboration with the IN-ACRE team I created the "Know Before You Build" guide for landowners. The project includes research, tips, and suggestions for Indiana landowners starting on-farm or utility-scale renewable energy projects. In order to better understand and share the process of installing a renewable energy project, the IN-ACRE team also traveled to three Indiana farms with successful renewable energy projects. I interviewed these members, filmed and edited our conversations, published the videos on YouTube, and wrote up an article for each interview. For this project, I also created graphics, formatted, edited, and revised all content, uploaded the project to our website, and promoted it through email and social media.
Graphic of the steps landowners take when starting renewable energy projects.
The Indiana Climate Summit
Marketing, Communications, Graphics
Summer 2022
The Indiana Climate Summit is a gathering of 200 professionals in energy, agriculture, conservation, and government. This event aims to educate, inform, and create a dialogue in the climate conversation. I collaborated with the IN-CLIMATE team to plan this event, booking the venue and caterer, and helping to secure sponsors and speakers. I developed copy and graphics for social media and promotional emails, shared on IN-CLIMATE's LinkedIn page, website, and Facebook. Graphics were also reposted by speakers, sponsors, and stakeholders. I regularly updated the event page online and worked on the backend of administrative duties and registration for the event.
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Spring Policy Roundtable Promotion
Marketing, Communications, Event Planning
March–May 2022
IN-CLIMATE hosts quarterly Policy Roundtable events with Founders and Stakeholders and other C-level industry representatives. I worked alongside the IN-CLIMATE CEO to plan the Spring event. To promote the Spring Policy Roundtable, I designed graphics to announce the event, and invite guests. I also authored copy for the promotional emails. This Roundtable was race day themed because we hosted it during Indy 500 race season. Graphics and copy were shared on social media and in emails to IN-CLIMATE members and prospects, with an audience of almost 300. Guest registration for this roundtable has been higher than IN-CLIMATE's previous events.
Policy Roundtable/Coalition Promotion
Marketing, Communications, Graphics
Spring 2022
To promote IN-CLIMATE's quarterly Policy Roundtable , I developed over 25 graphics using quotes from IN-CLIMATE members. The graphics were to be clean, simple, and match the brands design. These were shared on IN-CLIMATE's LinkedIn page, website, and Facebook and were also reposted by the IN-CLIMATE Founders and Stakeholders.
IRC T-Shirt Fundraising Campaign
Marketing, Communications
Fall 2021
I worked alongside the Circular Indiana (IRC) Marketing & Communications Manager to develop and execute this digital fundraising campaign. IRC recently underwent a rebrand to become Circular Indiana, and had t-shirts with the previous brand's logo that they wanted to gift with donations. To promote this campaign, I created copy and graphics for social media and email. In these communications I matched the brand's style and voice, focusing on the IRC's message. I recorded and processed the donations and t-shirt orders we received. The campaign lasted one month and it reached 3000+ people through social media and email. It raised over $1000 with 50% of donations coming from new donors.
"Style meets sustainability with these soon-to-be vintage IRC shirts (you may have heard we're rebranding)! We have limited styles & sizes left, so donate $25 today to get yours before it's gone.
Your donation to the IRC goes directly to advocacy & education for sustainable change in Indiana. When you donate, be sure to include what shirt style & size you want and we’ll send your new favorite shirt to you as soon as possible!"
"They're soft... They're stylish... And we're almost out of them! IRC Tees are going fast, and when you donate $25 or more we'll send one straight to your home. Styles and sizes are limited for each shirt, and once they're gone, they're gone.
When you donate to the IRC, you're supporting real, sustainable change in Indiana. You’re a huge reason why we continue to achieve our goals! Donate today and don't forget: when you make your gift, be sure to let us know you’d like to receive a shirt and select your preferred size and style."
IRC Sustainable Halloween Tips
Marketing, Communications
October 2021
While at Circular Indiana (IRC) I worked on many social media posts. This project was one of my favorite and the most engaged. I developed the copy and design concept in collaboration with the Marketing and Communications Manager. The graphic was posted on all of the IRC's social media channels and was in their top 3 most engaged posts on Facebook, Instagram, and Twitter for October.
Circular Indiana Website
Development, Project Management
Circular Indiana developed a new website as a part of its updated brand. I contributed to pages on this website writing copy, reviewing sources, and researching additional resources. I worked on creating categories, descriptions, and finding sources for the pages I linked here. These pages compile educational resources on sustainability and the circular economy and promote ways people can participate in the circular economy.
Recycling patterns of students and the effects on water quality in Bloomington, Indiana
Research Project
Fall 2020
In my senior year at Indiana University, I analyzed recycling data within Bloomington, IN to create a resource sharing recycling and water quality information with residents.
I surveyed students to learn about their recycling practices, gather the recycling options that residents had available to them, and find out what recycling resources they were using.
I then researched Bloomington's water contamination levels and quality standards, and its relation to environmental and human health. I also looked into current federal and state regulations for recycling and water quality.
This research went into creating a resource for IU students and Bloomington residents that outlined where and how they can recycle, what contaminants are in Bloomington's tap water, and how this all can affect human and environmental health. I summarized my research in a formal report posted online on the Indiana University blog website.