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RESUME

Experience

O2C Brands

Digital Marketing Manager

October 2022 – present

Chicago, IL

  • Plan and execute marketing campaigns across six DTC brands (U-Konserve, EcoVessel, LunchBots, Green Sprouts, O2Cool, and Treva)

  • Manage Shopify websites generating $625K+ in total annual sales, overseeing product listings, UX, design, blogs, and promotions

  • Write and schedule campaigns for 90K+ email and SMS subscribers via Attentive, Mailchimp, and Klaviyo.

  • Manage content calendars and daily activity across Instagram, TikTok, and Facebook creating trend-aligned posts that drive engagement and reinforce brand identity

  • Established influencer relationships, UGC content development, and creatively direct brand photoshoots

  • Coordinated $150K+ in annual nonprofit donations and partnerships through 1% for the Planet

  • Increased DTC sales for U-Konserve by 92% YoY (2024–2025) through strategic campaign planning and improved product storytelling

  • Led redesign of EcoVessel website; collaborated with design team on layout and execution

IN-CLIMATE

Communications & Policy Manager

Jan 2022 – present

Indiana

  • Conceptualize internal and external marketing graphics for web, email, social media, and events to engage members interested in renewable energy

  • Coordinate communication plans for multiple brands including IN-CLIMATE, IN-ACRE, and Elevate Ag on Facebook, LinkedIn, Instagram, Twitter, and email.

  • Operate administrative responsibilities such as file organization, C-suite communications, and event planning

  • Author copy and research climate and industry information for social posts, marketing and personal emails, websites, and newsletters in the brand’s voice

  • Design infographics, banners, posters, and other multi-media content for the previously mentioned brands.

Circular Indiana

(formerly Indiana Recycling Coalition)

Communications Intern

Sep 2021 – Dec 2021

Indianapolis, Indiana

  • Write copy and design graphics for social media, website, and email seen by over 6000 people to educate, promote, and fundraise for specific campaigns

  • Support the Executive Director and staff through a rebrand, office organization, participation in board meetings, and project management to optimize performance

  • Research and write website content for the new brand on recycling, product sourcing, and educational resources

  • Collection and presentation of KPI data to evaluate fundraising, marketing, and CRM membership analytics

  • Represent the IRC at various stakeholder networking and advocacy events involving donors, legislators, and the public

  • Developed a fundraising campaign that brought in over $1000, with 60% of the donations coming from new donors.

 

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Academic Projects

Indiana University

Aug 2019 - Dec 2020

Bloomington, Indiana

  • Researched local recycling systems and water quality standards to determine potential connection to recyclable plastics and water contamination

  • Synthesized Bloomington’s recycling patterns, water contamination data, and identified potential human health concerns with a formal report presented to 40 students and professors

Recycling effects on water quality in Bloomington, IN

  • Evaluated WonderLab’s educational programs and developed a deliverable outlining 2 new informational lessons for staff to implement

  • Presented project overview poster and deliverable on sustainable agriculture and human health to over 50 people including members of the Human Biology Department and WonderLab management

Service Learning: Project Management/Consulting

Leadership & Involvement

Zeta Tau Alpha, Indiana University

Dec 2018 - Aug 2020

  • Developed chapter recycling programs to divert 64 gallons of recyclable material from general waste

  • Crafted presentation materials, to educate 180 members and executive council on sustainable solutions to decrease their carbon footprint

Environmental Sustainability Chair

Bloomington, Indiana

  • Managed $20,000 budget for sorority recruitment and week-long recruiting events.

  • Directed recruitment training workshops for 180 members on conversation techniques and event plans

  • Marketed events by creating public relations content seen by over 2000 students in consultation with school officials

Vice President Assistant of Recruitment

  • Elected by executive counsel to organize activities, reports, and calendars for 180 sorority members

  • Coordinated with 20 members to plan sisterhood events, parents’ weekends, and service projects

Coordinating Secretary to Vice President

Education

Indiana University

August 2017 – May 2021

Bachelor of Science

Bloomington, IN

  • Investigated water quality compliance to interpret its relation to environmental and human health

  • Engaged in 6 labs in Biology, Chemistry, and Environmental Science to analyze, report, and present research to classmates and professors

  • Analyzed environmental release events to develop 3 separate reports outlining recommended communication and remediation strategies

  • Educational experience in circular economy, renewable energy, and environmental policies and regulations

  • Certification in 10 ArcGIS Pro courses and experience with Oracle database software to compile data

Coursework

Major – Human Biology, B.S.
Concentration in Human Health & Disease with a focus in Sustainability
Minors – Psychology, Spanish

Professional skillset

Communications

Sustainability

Project Management

Marketing

Writing Skills

Social Media

Canva

Adobe Suite

CRM

ConstantContact

HootSuite

Microsoft Office Suite

Languages

English

Spanish (proficient)

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