My Work
I’ve created and executed multi-channel marketing campaigns for consumer brands across the lifestyle and sustainability spaces. My experience includes email marketing, social media, digital campaigns, partnerships, and brand storytelling. This portfolio highlights work organized by channel, showcasing both the creative and strategic approaches I’ve brought to each project.
Creative Direction: Product Photography
I directed a two-day beach and pool photoshoot for O2Cool, focused on capturing bright, lifestyle-driven imagery that captured the brand’s playful energy. I developed the creative concept, selected locations, established the production timeline, and directed on set to help our photographer bring the vision to life for use across multiple marketing channels.
Creative Direction: Product Photography
In collaboration with a cross-functional creative team, I led the creative direction for a festive holiday photoshoot for U-Konserve and LunchBots. The objective was to produce versatile, seasonal content to support social, paid, and email marketing campaigns. I developed concepts, curated menus, and defined the photography style and on-set direction to ensure polished, campaign-ready visuals.
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Email Marketing
I specialize in crafting email campaigns that balance conversion with brand storytelling. From seasonal promotions, educational content, or product launches, in collaboration with designers I’ve built newsletters that drive revenue while deepening brand storytelling and relationships. I have worked on email campaign strategy, design direction, and copywriting across multiple brands.
Social Media
Social is where brand personality can come to life. I’ve developed content strategies, graphics, videos, and campaigns that engage audiences and encourage community. My work includes everything from seasonal campaigns and giveaways to UGC and influencer collaborations, all tailored to each brand’s unique voice and audience.
Nonprofit Partnerships
I’m deeply motivated by work that contributes to a better world. With experience in the nonprofit sector and in my role at O2C Brands, I lead our nonprofit partnerships through 1% for the Planet, managing product and monetary donations, supporting sustainability commitments, and developing campaigns that spotlight partner impact.
I’ve had the opportunity to collaborate with nonprofits working in conservation, water cleanup, food waste reduction, and education, sharing stories that elevate their mission and align with brand values.
